In every business people use familiar acronyms. however, when you are talking with others outside of your industry, then these industry specific terms can confuse. To help, we have detailed a few below. if you feel one is missing, please email so that we can explain, and add it to our list:
SEO - Search Engine Optimisation - a way of optimising your website to get noticed by the search engines like Google, Yahoo and Live
SMO - Social Media Optimisation - a way of using social media such as Facebook to promote your website, products and services
SEM - Search Engine Marketing - Marketing a website on the Search Engines by using methods such as Pay Per Click (See below)
FTP - File Transfer Protocol - A system where the files that make up a website can be accessed, generally only used by webmasters
PPC - Pay Per Click - a creation of adverts on the search engines that are shown according to key words chosen and budget applied, you only pay when the advert is clicked.
CPC - Cost per Click - the cost of every click that the Pay Per Click campaign incurs
CTR - Click Through Rate - A way of measuring the success of an online advertising campaign
WWW - World Wide Web - A system of linked documents in the form of web pages, accessed by the internet
HTML - HyperText Markup Language - The most common language for web pages
HTTP - Hypertext Transfer Protocol - Used to retrieve the interlinked documents (web pages) found on the internet
HTTPS - Hypertext Transfer Protocol Secure - As above, but also includes encryption for security, usually used for internet money transactions
URL - Uniform Resource Locator - Commonly known as your website address.
XML - Extensible Markup Language - XML provides a basic syntax that can be used to share information
between different kinds of computers, different applications, and
different organisations
